Brookstone, for example, includes a variety of images for each of their products showing how they are used. img1 High-quality images are a great investment, and the more you have, the better. Take photos from multiple angles and include images of the product being used by someone that matches the target audience. Advertising Continue reading below Don't just rely on commodity photos with a plain background. Find ways to tell a story and make an emotional connection using these images. Use trust signals A first-time visitor has absolutely no reason to trust you. You are not a well-known brand. Unless they came to you based on someone else's trusted recommendation, it can be difficult to get them to divulge their credit card information. Integrating trust signals into your site helps. They can ease tension and inspire visitors to convert.
Symbols of trust include: Brand or fax list manufacturer logos Security logos (VeriSign, secure payment) Accreditation (Better Business Bureau, industry associations) Consumer reviews Surprisingly, in a study by UXMatters, analysts found that icons such as PayPal, VeriSign, and Visa were among the highest-rated trust elements on a site for first-time visitors. It only takes a few minutes to add these logos (assuming you are skilled) to your pages. Improve your product descriptions Don't be tempted to rely on manufacturers' basic descriptions for your products, and avoid copying descriptions from competing sites at all costs. Besides the ethical issue of plagiarism, putting duplicate content on your site can impact your search visibility.
Write compelling, unique, and informative descriptions that support the photos you use. Your copy should be focused on the value proposition, with clear benefit statements that tell the reader why they should buy your product. If you're wondering how long the copy should last, the answer is simple: enough time to answer any questions the . They don't need to read the full description. They only need to read long enough to convince them that this is the solution they were looking for. Most e-commerce platforms will give you two sections for descriptions (a long description and a short description), or they will pull a short description from the longer copy.