Advertising Continue reading below The reason is that if you don't put a listing on it with complete and accurate information, if someone wants to leave you a review even if they want to leave you a great review, there's no list to leave it on. They can create a list themselves by giving you a review. This happens on some sites. Then something happens that you have no idea. You have no control over it. You do not have access to it. This is one of the main reasons why you want to create listings on almost any general review site, so that there is a good place for people to review you. After that, you really want to focus on those that are suitable for your particular industry. If you're a hotel, you really want to be on TripAdvisor. If you're a home service provider, you definitely want to be on Angie's List.
Advertising Continue reading below The best way to figure out which review sites you want to make sure you're on is to search image masking service for your big ball-headed terms, like Austin plumber or Manhattan consultant, and see which sites appear the first. results page. Next, make sure you get listed on these sites, as these are places searchers are going to go to quite frequently. Link building for local SEO It's almost impossible to rank well organically in the local PAC without having good backlinks pointing to your pages on your website. Just a fact of life. For a long time locally, this was not true. Locally, we could get away with not building links and doing a lot of other stuff that you have to do with organic SEO. It was only because Google's algorithm was rather rudimentary and really couldn't model the real world the way Google wanted it to.
Advertising Continue reading below Now Google's algorithm has gotten so much more sophisticated that we really need to think more about marketing to people who have the potential to become our customers rather than trying to find holes in the algorithms. You really need to build links. My rule of thumb when building links is What would you do to promote your business if the internet didn't exist? If a local company starts doing some of those things, they'll start getting what we call that dominance. They will get links that will help them rank better. You would join business groups in your city. You would network with people on a regular basis and shake their hands. Let them know you're one of the good ones, and that you'll appreciate any referrals they can send you. If you do this, you will most likely get links from some of these people.