When brands capitalize on emerging trends and preferences, as insurers are doing today, they too will see an increase in engagement. Clicks by Industry Email Marketing Significantly Exceeds Mobile There is a lot of talk about marketing channels other than email and for good reason They are new exciting and engaging ways to reach customers. However, the number of email recipients in the first half is almost three times the number of mobile push recipients, which creates more opportunities for consumer engagement.
Combining mobile and mobile push is still an important foundation of any marketing plan. Email and Mobile Push Notifications Current Events Play a Crucial Role As life returns to a mobile number list more normal state, current events of all kinds influence how consumers respond to marketing content. Early Government is one of the industries with the highest open rate. The inauguration of President Biden and the end of the U.S. election cycle have increased interest in government email, but as you might expect this level of engagement has declined over the past year.
Political or government-driven emails will appear less relevant or timely to consumers if people are discouraged from voting for a particular cause or candidate. One sector that continues to be highly involved is energy and the environment. Many natural disasters have occurred around the world, from floods to wildfires to earthquakes. Many are eager for real-time updates on how they and their loved ones will be affected. The insurance industry also saw some of the highest open rates in 2019, likely due to continued demand for new cars, homes and boats.