We already explained why you have to use marketing strategies for Cyber Monday , now we go to the heart of the matter and we will tell you what you have to organize and how to do to stand out and pass over your competition. bet on marketing You can't devise a marketing strategy if you're really not sure what this methodology is capable of, if all its variants are effectively combined. Only in this way will we be able to expose, before that public that we have, a new product or service that will be able to help you meet a goal, reach an objective or satisfy a need. Online platforms are your allies Prepare your campaign so that you can apply it in the media and channels where your buyer persona is, this will help you reinforce the image of your brand.
The fact that social networks are practically within the reach of all users, at any time, means that you can offer your offers and news whenever you want. Report through them and in real time executive email list what you offer, at what time and how much what you offer costs (only in case it warrants it). Take advantage of the advantages that Facebook and Instagram ad tools give you (Facebook or Instagram ADS) to effectively boost the campaign you have put together. Both platforms offer a wide range of segmentation capabilities and real-time monitoring of your ads so that you reach your target audience. On the other hand, the call to action is a technique that you cannot underestimate in your marketing strategy for this season. The idea is that through each piece that reaches the sight, hands or ears of your consumers, you invite them to make the purchase.
Email marketing campaignemail marketing This is possibly the key piece for digital marketing strategies for Cyber Monday . Email marketing is very powerful, since it has the ability to reach people who have registered in your database or clients who have already bought from you before, in both cases they are people who are interested in you. So what should be done? Arm messages that are in accordance with the interests of your public, rely on storytelling and create a story that makes the consumer feel as if they were living an unforgettable experience. Very direct or commercial texts will be immediately rejected because they are taken as another sales offer.