An advertising platform to capitalize on Coinbase User List massive user growth, with areas like augmented reality (AR) in the spotlight. Last year, it introduced its first global platform for marketers, TikTok for Business, as well a new Brand Scan Coinbase User List AR format. WPP was one of the app’s early effects partners through its Subvr sive agency. Beyond gaining a more direct line into TikTok’s mobile innovations, WPP also has a closer ear to the ground with creators, some of whom reach tens of millions of followers and shape what’s popular on the platform. The agency will apply its brand safety methodology and trove of client data to develop creator-focused APIs for TikTok,
While Group M will drill down into Coinbase User List brand safety and ad-verification controls — areas TikTok has put a bigger spotlight on amid heightened scrutiny. The app in October partnered with Open Slate, a provider of content ratings for digital platforms, to offer a third-party verified brand safety solution to advertisers. The latest news Coinbase User List marks another sign of maturity for TikTok, a social media disruptor that’s emerging from an extremely volatile period. The app owned by Chinese tech conglomerate Byte Dance was threatened with a ban by the Trump administration, which viewed it as a national-security threat. It has scrambled to iron out a deal that will preserve its operations in the U.S.,
Though the ban order itself now seems unlikely to come to fruition. While there are some lingering questions over how TikTok’s ownership structure will ultimately shake out, the WPP tie-up helps affirm that the platform is here to stay and will Coinbase User List continue to draw advertiser interest. WPP has enacted significant changes to spur growth following a rocky few years, with some pain points amplified by the coronavirus pandemic. But the health crisis has also opened a window to seriously shift strategy, and WPP is among a number of agency groups now ramping up offerings in areas like e-commerce and digital content to better serve client needs.