You want to track a user’s journey through the checkout process, for example, you need to add the tracking pixel to each individual page involved in the checkout process. enhanced ecommerce analytics You can learn more about how to set up Enhanced Ecommerce and track results with it here. For now, let’s take a closer look at why exactly you should be using it. 1. It Makes Google Analytics Work for You Google Analytics is an outstanding platform, telling you about the people visiting your site. You can see age, gender, geographic location, and their general shopping interests.
This is inherently valuable for businesses whatsapp database because you can use it to understand who is coming to your site and shape buyer personas both for the users you’re currently attracting and the ones you want to attract in the future. This information, however, only goes so far. If you can’t tell who exactly is purchasing, you’ll struggle to properly adapt and optimize your campaigns. If 70% of the visitors heading to your site are male, for example, but only 5% of users who converted are male, there’s a good chance that your site is missing your target demographics.
Without the plugin, however, you’d never be able to know this information from analytics on its own, and you may mistakenly but understandably assume that roughly 70% of your purchasing customers are male, too. Information is only useful when it’s accurate, and the Enhanced Ecommerce plugin will ensure that you’re getting the full picture so that you’re acting on correct data. 2. The Data Possibilities are Almost Endless With Google’s Enhanced Ecommerce plugin, you can see the overall performance of your site more clearly. Analyze data detailing the revenue, transactions, conversion rate, and bounce rate of different pages and products.