This does not mean that you cannot expand over time. As soon as the campaign generates requests and returns, there will undoubtedly be budget available to set up new campaigns. account based on keywords that are searched for in Google and the intent that fits. In this way you always arrive at several campaigns, to which you then link relevant advertising texts and landing pages (in a nutshell But, with a limited budget you don't want to set up too many campaigns. In Ads you set a daily budget per campaign, which Google can spend for you within that campaign. With a limited budget, this quickly ensures that you can spend very little per campaign.
Within that budget per campaign, you may only generate a few clicks per day, because your budget for that day has already been used up. If that happens, it is very difficult to the phone number list same optimize, because you cannot draw any conclusions based on a few clicks per day (it may just be luck or bad luck that someone who clicked on your ad has or has not become a customer). Therefore, be critical of the amount of campaigns you want to create. That coincides nicely with my first point: bring focus. Think carefully about the match types you use In Google Ads you can be matched to searches of potential customers in different ways.
I use exact and broad match modified in most cases. Just a brief explanation. Exact advertising means that the search query must exactly match your specified keyword. If you advertise exactly on the word 'laptop', you will only be shown if someone uses that word (with possible misspellings and plural). displayed when someone searches for 'laptop review'. With broad match modified you can indicate that at least the specified word must be part of the search. For example, by advertising widely on the word 'laptop' you can also be featured on the term or 'laptop review' or 'what's the worst laptop ever.